Social Media

The Hidden Factor to Social Media Marketing & Online Networking

May 11, 2012 · Leave a Comment

Facebook Business Pages can build a great community based upon your brand – but you need to engage people to make this work. Engaging people is the same online as it is in person – you need to talk to them! My tagline for my Social Media Training business is: Be Real. Be Social. Get Clients Online. That works as long as you have the hidden factor included in all the online networking and social media marketing you do. What is this hidden factor so many people do not realize is so important to your success with Social Media? YOU! One of the biggest pieces of advice I can give about online... [Read the full story]

Twitter

5 Tips to creating more valuable Tweets on Twitter

May 7, 2012 · 1 Comment

Value… everyone wants some great value in today’s economy. Marketing companies are all about promoting value in advertising these days. It makes sense considering how these “tough economic times” are hitting many people. My family takes a two week vacation every summer and a good part of the planning is ensuring we receive good value for the money we spend, whether it’s at a hotel, attraction or restaurant. This same principle can be applied to what you do and say on Twitter. People are looking for value with their connections on Twitter. If you add value to your tweets, you will... [Read the full story]

Facebook

Facebook Pages: How often should you post updates?

March 9, 2012 · Leave a Comment

Generally I teach clients to start out easy when using social media and blogging. It is more to get the skill and confidence level in place and then, as you become more comfortable posting items on your social media channels or blogging, you can start doing it more often. Content is King and sharing good information online is key to building your online community. Facebook Pages are a place where I used to recommend posting a few times a week – but reports and experience in the past few months have shown that a few updates every day is actually more beneficial. Look at this image of Facebook... [Read the full story]

Wordpress

What Do Website Analytics Mean?

April 14, 2011 · 1 Comment

Website Analytics are not something you need to be intimidated about. This information you can gather is extremely helpful in your online business planning. How does it work? When people visit your website they leave a trail. Remember Hansel and Gretel? As they wandered through the forest they left a trail of pebbles so they could find their way back home. Well, it’s possible to track your site visitors and get detailed information about what they’re doing, where they’re going, and where they came from, through the use of computer ‘cookies’. When used by website owners... [Read the full story]

Networking

The Hidden Factor to Social Media Marketing & Online Networking

May 11, 2012 · Leave a Comment

Marketing

Lesson from the Top Social Media Blunders of 2011

December 30, 2011 · Leave a Comment

Social Media Blunders can happen to anyone – I have made some mistakes myself, the trick is learning from them and gaining the lessons needed so you do not repeat the same action in the future. Inc Magazine has posted a collection of the Top 12 – there are some excellent lessons to be learned from each one that can be applied to our own small businesses. Social Media can help small businesses but you want to be sure to have a plan in place that helps you be the best you can be online. Live updates in real time and a non forgiving internet that keeps everything alive... [Read the full story]

Twitter

5 Tips to creating more valuable Tweets on Twitter

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Why you need to Monitor Social Media for Key Words and Terms

I was talking with a friend last week while at our kids school; dance (elementary school so parents get to stay!). She is going on a trip to Montreal next week and she was looking for ideas of new restaurants to visit while there. Never having been to Montreal long enough to have any clue, I said – let’s...

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One Twitter account or Two?

Someone tweeted me a question the other day… Kathy, do you have one twitter account that you mix personal and business or do you have two accounts? My answer? ONE! Now, it will always go back to your reason for being ‘on Twitter’, your strategy for using this network – and for...

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