Why Creative Facebook Page Names don’t always Work
Posted by Kathy Colaiacovo on January 3, 2012 · 2 Comments
If you have recently started a Facebook page – I encourage you to check your page name. This is the title of your page, not your username (which is your unique Facebook link if you have created one). I want you to think about the words in the name as you read this [...]
Filed under Facebook, Social Media · Tagged with how to use Facebook business pages, social media tips, social media training
Lesson from the Top Social Media Blunders of 2011
Posted by Kathy Colaiacovo on December 30, 2011 · Leave a Comment
Social Media Blunders can happen to anyone – I have made some mistakes myself, the trick is learning from them and gaining the lessons needed so you do not repeat the same action in the future. Inc Magazine has posted a collection of the Top 12 – there are some excellent lessons to [...]
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The New, New Twitter – What can it do now?
Posted by Kathy Colaiacovo on December 15, 2011 · Leave a Comment
Twitter has begun rolling out their new look and functionality this week. Apparently if you get the app on your iphone, Android or blackberry you will get the new features rolled out sooner directly on Twitter. (just a hint) But if you do not have it yet, be patient it will be there soon enough. [...]
Filed under Social Media, Twitter · Tagged with how to use twitter, social media consultant, social media training, Twitter
Networking on your Facebook Page News Feed
Posted by Kathy Colaiacovo on December 7, 2011 · 1 Comment
One of the most effective ways to network as your Business on Facebook, is through your Facebook Page (your business) News Feed. As you network and connect on other pages, doing this as your page you leave a link back to your Page. If people want to learn more about you, they click your [...]
Filed under Facebook, Social Media · Tagged with facebook business page, how to use facebook for business, social media help, social media marketing, social media training
Customer Service using Social Media
Posted by Kathy Colaiacovo on November 30, 2011 · Leave a Comment
One big concern I hear all the time from small business owners using, or starting out to use, social media is about ‘talking to customers’ online. For some companies providing online customer service may be fairly easy to do, for others it is a whole different ball game. I think most can have [...]
Filed under Marketing, Social Media · Tagged with customer service, social media training, using social media for business
Good or Bad – You may still need to Respond
Posted by Kathy Colaiacovo on November 24, 2011 · Leave a Comment
One question I am asked all the time about starting out with Social Media Marketing is: How do I deal with bad comments and tweets online? The answer is really you have to make some decisions about what to do and how you will handle this negativity if it comes up. [...]
Filed under Marketing, Social Media, Twitter · Tagged with social media strategy, social media training, what to do when people say bad things online
New feature on Twitter – Activity
Posted by Kathy Colaiacovo on November 21, 2011 · Leave a Comment
See a short social media training video on the new twitter feature – Activity.
Filed under Social Media, Twitter · Tagged with how to use twitter, new twitter features, social media training, social media virtual assistant
Facebook User Stats and Social Media Strategy
Posted by Kathy Colaiacovo on October 21, 2011 · Leave a Comment
I am always looking for facebook stats on users for blog posts or articles. Facebook keeps their own updated, but today I came across a very neatly displayed infographic on the stats so thought I would share. You can view the graphic on this blog post. One of the stats I found interesting is that [...]
Filed under Facebook, Social Media · Tagged with facebook for business, facebook marketing, social media startegy, social media training
Twitter – Pros and Cons for Small Business
Posted by Kathy Colaiacovo on October 12, 2011 · Leave a Comment
Twitter is one of the most popular social networking or social media marketing sites on the Internet – it is one of the top players along with Facebook, YouTube and Linked In. Two years ago there were not as many ‘common folk’ using Twitter – it was more the early adapters and also celebrities started [...]
Filed under Social Media, Twitter · Tagged with how to use twitter, Twitter, twitter for business
Social Media and Disclosure of Affiliate Promotions
Posted by Kathy Colaiacovo on October 6, 2011 · 1 Comment
Social Media Examiner had a great blog post the other day about the FTC regulations regarding disclosure when you post endorsements and testimonials in social media. The post explains nicely what the definitions are for : connections, endorser as well as what full disclosure means and the penalties for non-compliance. Essentially you need to make [...]
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