Lesson from the Top Social Media Blunders of 2011
Social Media Blunders can happen to anyone – I have made some mistakes myself, the trick is learning from them and gaining the lessons needed so you do not repeat the same action in the future.
Inc Magazine has posted a collection of the Top 12 – there are some excellent lessons to be learned from each one that can be applied to our own small businesses. Social Media can help small businesses but you want to be sure to have a plan in place that helps you be the best you can be online. Live updates in real time and a non forgiving internet that keeps everything alive forever make a plan more necessary than ever.
A few of the lessons from this list are:
- Ensure the person tweeting/posting on behalf of your company has a policy to follow and knows what is acceptable and not.
- Keep it professional – no swearing, slurs or other negative/harmful words.
- Make certain company accounts are all kept separate from personal ones.
- Monitor your accounts/the internet for mentions of your company.
- If you would not want your grandmother or kids reading that update – write it on paper instead, then shred it.
- Remember, if it gets posted on the internet – it is there forever. Nothing is private online!
- Build your communities online with quality not quantity.
Any other lessons you have learned from your use of social media with your business? Feel free to share them here.
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